Privacy Policy — Vivah Kalash

1. Introduction

Vivah Kalash ("we," "our," "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, share, and protect your personal information when you use our mobile application and services (the "App").

We comply with the Digital Personal Data Protection Act, 2023 (DPDP Act) of India.

Data Controller

Vivah Kalash

Email: support@vivahkalash.com

Registered address: to be published

2. Information We Collect

Contact details

Name, email address, phone number (optional), family address.

Demographics

Age, date of birth, gender, language preferences, caste, community, sub-community, caste category, gotra, raashi, nag, star, rani, godi, mother tongue.

Education & career

Highest education, specialization, annual income, company name, job designation, work location.

Family

Family type (Traditional / Liberal / Nuclear), family status, family location, parent details, siblings, extended family.

Lifestyle

Diet preferences, drinking habits, smoking habits.

Photos and Media

Profile photographs, family photographs (uploaded with consent), verification documents (education certificates, employment proof, health reports).

Account & Authentication

Email address (required for registration), phone number (collected optionally), verification status and timestamps.

Usage Data

App activity (feature usage, search preferences, discovery interactions), device information (device model, OS version, language), log data (timestamps, error reports, crash diagnostics).

Chat Communications

Messages exchanged between matched profiles. Voice notes (if enabled in future versions).

Financial Data

Payment information processed through Razorpay. We do not store credit card or bank details directly.

3. How We Use Your Information

Create and manage your profile.

Facilitate matches based on your preferences and mutual compatibility.

Enable messaging between mutual connections.

Verify profile information (education, employment).

Ensure trust and safety through manual moderation and automated tools.

Send service communications (OTP verification, match notifications, subscription updates).

Improve our service through analytics.

Comply with legal obligations.

4. Legal Basis for Processing

We process your personal data based on:

Consent — provided during registration and for optional features.

Contractual necessity — to provide the matrimony service.

Legitimate interests — safety, security, service improvement.

Legal compliance — DPDP Act and other applicable laws.

5. How We Share Your Information

We do not sell your personal information.

We may share your information with:

Other App users — only with your explicit consent (profile visibility settings, mutual sharing).

Service providers — hosting (Cloudflare), database (Neon), media storage (R2), email delivery — all under strict data processing agreements.

Payment processors — Razorpay for subscription payments.

Verification partners — Setu/Finvu for CIBIL, LinkedIn for employment verification.

Legal authorities — when required by law or to protect our rights.

6. Share Requests

You can request to share specific resources (LinkedIn URL, Instagram URL, education certificates, health reports) with other users through our reciprocal sharing system. Both parties must hold the same resource for sharing to occur. Requests expire after 14 days if not approved.

7. Data Storage & Security

Your data is stored on secure servers in India (Neon Postgres — Mumbai region).

Photos and documents are stored in encrypted Cloudflare R2 buckets.

Session tokens are stored securely (SecureStore on mobile, HttpOnly cookies on web).

We implement industry-standard encryption (TLS) for data in transit.

Health documents and sensitive personal data are encrypted at rest.

8. Your Rights Under the DPDP Act

You have the right to:

Right to Access — Request a copy of all your personal data we hold.

Right to Correction & Erasure — Update or delete your personal data.

Right to Nominate — Nominate someone to exercise your rights in case of death or incapacity.

Right to Grievance Redressal — Contact our designated grievance officer.

To exercise any of these rights, email us at: support@vivahkalash.com

9. Data Retention

Active accounts: We retain your data for as long as your account is active.

Deleted accounts: Upon account deletion, we remove your profile from public view immediately and permanently delete your personal data within 30 days (subject to legal retention requirements).

Inactive accounts: Accounts inactive for 12 months may be permanently deleted.

Chat messages: Messages you sent to another user remain visible to that user even after your account deletion (you cannot retroactively delete the recipient's copy). All conversation metadata referencing your account is removed.

10. Children's Privacy

Our service is intended for individuals aged 18 and above. We do not knowingly collect data from minors.

11. International Data Transfers

Your data is stored and processed within India. We do not transfer personal data to servers outside India.

12. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by posting the updated policy on the App and through in-app notifications.

13. Grievance Officer

You may contact our designated Grievance Officer:

Email: support@vivahkalash.com

Response time: Within 30 days of receiving your grievance.

14. Contact Us

For questions about this Privacy Policy or our data practices: support@vivahkalash.com.